Fashion is a beautiful way to radiate and shine, and for me, it is an expression of my personality each day.

After working in fashion and moving from Melbourne 16 years ago, I was so excited to see that my new hometown had many incredible stores that support local and international brands. Everything from a repurposed outfit from The Amazing Mill Market to a beautiful dress by Alessandra from The Farmers’ Wife.

Colour and Fun

One of the first shops I visited when I arrived in Hepburn was Portal 108. It is a standout—lots of fun and colour, with quality brands like Rollies and Elm. Connie, the owner, is super fun, and the shop is a complete reflection of her personality.

Camilla on Piper in Kyneton pride themselves on helping you look and feel beautiful. You’ll swoon over their contemporary collection of women’s fashion, shoes and accessories whether your voluptuous glamour or petite and svelte. From stunning staples to jaw-dropping modern pieces their passion is to help you look magnificent.

Lifestyle Fashion (OOTD)

The Farmers’ Wife stores, found both at the Paris end of Daylesford and the main street of Creswick, are filled with pretty dresses, skirts, tops and more. They are the place to go for that little something special for date night! Team up a pretty dress with your white runners or a stunning top with fitted jeans and sky-high heels. They range Australian and international wools, silks and linens and you’ll find popular brands Italian Star Jeans, Frankies Melbourne and Alessandra.


I adore our area for preloved and vintage finds. The items I have found are generally things people comment on the most. It’s a thrill to go on a hunt with no expectations. It’s also rewarding to find and love something again. Sustainability is a core value of mine, and it’s important to reuse and reduce waste. In Daylesford, check out The Amazing Mill Market stalls, you’re sure to find a gem.

Comfort and Quality

The weather here can be unpredictable, and the winters can be cold. Our accommodation is well prepared with snuggly bedding, open fires and spas. It’s one of the reasons autumn and winter are popular times to visit. When it comes to what to wear, it isn’t easy to find clothing as adaptable as alpaca wool. It’s suitable for all seasons being lightweight, breathable and soft.

Alpaca Passion is a great place to find alpaca garments from the best alpaca suppliers around the world. They are known as one of the original alpaca clothing destinations in Victoria and are the place to go for that scrumptious snuggly fireside throws or soft knits for adventures amongst our beautiful forest walks.

Creswick Woollen Mills are also a specialist in natural fibres such as alpaca, merino wool, possum and cashmere. Barrack Obama has worn their jumpers, and if they’re good enough for a President like Obama, I am in!

Refined Elegance

My final hot tip is Harry and Me, along Vincent street. They are a gorgeous destination for international and Australian designers including faves of mine – Feriodora, Ba&sh, La Bottega De Brunella, elegant neutrals, linens and gorgeous textures. I am also a huge fan of their Fiorina jewelery, made in Melbourne and super pretty for any occasion. If you’re looking for a special outfit for your trip away, they are a definite must.

About the author

Jodi Flockhart
Jodi Flockhart, Sault
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Jodi Flockhart, ambassador and actor, shares her passion for the region which she proudly calls home. Discover her zest for life, by visiting Sault restaurant. With co-owner and husband Damien Aylward, they have established as one of the best dining experiences in Daylesford.